Driving The Future Of
Rewards & Loyalty Solutions.
We deliver end-to-end rewards solutions from loyalty program development to loyalty software implementation to rewards management.
As a reputed full-service rewards & loyalty company, we manage several award-winning programs across various industry verticals in India.
We deliver loyalty software and solutions for our diverse portfolio of B2B, B2C and B2E clients. Our solutions include channel/customer/influencer loyalty programs, employee rewards & recognition and points-based reward programs.
We deliver more than 8 million digital rewards for our 250+ clients every year.
Our Leadership Team
Minaxi Indra
MD, Edenred India
Minaxi Indra, an IIM Bangalore alumnus, is a transformative leader with over 22 years of experience in hyper-scaling businesses across Technology, SaaS, Travel, and more, combining strategic agility with a passion for mentoring and people excellence.
Minaxi Indra, an IIM Bangalore alumnus, is a transformative leader with over 22 years of experience in hyper-scaling businesses across Technology, SaaS, Travel, and more, combining strategic agility with a passion for mentoring and people excellence.
About Minaxi Indra
Minaxi Indra, an IIM Bangalore alumnus, is a transformative leader with over 22 years of experience in hyper-scaling businesses across Technology, SaaS, Travel, and more, combining strategic agility with a passion for mentoring and people excellence.
We Are Building
Loyalty Ecosystem
A business with a 60% customer retention rate is losing 3-4 times as many customers as a business with 80% retention rates. Besides, increasing customer retention by just 5% boosts profits by 25% to 95%, according to the advisory firm Bain & Co.