Rewards & Loyalty Solutions for

Employees

Channel Partners

Customers

Sales Teams

Credit Card Activations

Increasing Customer LTV

Capturing Market Share

Meeting Sales Targets

Increasing Employee Retention

Boosting Employee NPS

Drive loyalty, motivation, and ROI across every business relationship. Built for HR, Marketing, Product and Sales leaders who want to make rewards a strategic lever.

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Global Edenred Footprint

6Crore+

Users

10L+

Corporate Clients

20L+

Partner Merchants

€45bn

In Business Volume

Rewards & Loyalty Programs

Rewards & Loyalty Programs

Rewards & Loyalty Programs

Rewards & Loyalty Programs

Rewards & Loyalty Programs

Make Every Employee Feel Like They Belong

Employee Rewards & Recognition Solutions

Boost eNPS, retain top talent, and position HR as a strategic growth driver - with a recognition platform that helps you become the employer of choice.

Employee Rewards & Recognition can impact key business metrics directly & in a measurable way.

+22 Pts

Increase in Employee Net Promoter Score 6 months after adopting Edenred RnR.

-18%

Reduction in mid-level attrition at a leading software services company.

With Edenred, we’ve created a system where recognition is timely, personal, and frictionless. The impact on our eNPS and engagement has been phenomenal.

CHRO

Global IT Services Company

quote symbol in grey

Employee Rewards & Recognition can impact key business metrics directly & in a measurable way.

+22 Pts

Increase in Employee Net Promoter Score 6 months after adopting Edenred RnR.

-18%

Reduction in mid-level attrition at a leading software services company.

Drive higher sales, market share, repeat purchases, and partner activation, all backed by measurable ROI.

+12%

Growth in Premium SKU sales within 1 year of Go-live at the FMCG brand

+4%

Increase in market share and retailer preference at a large auto-lubricants company

Workers fixing tiles on a high wall - to get incentivised with channel loyalty points.Workers fixing tiles on a high wall - to get incentivised with channel loyalty points.

Built to engage Retailers, Distributors & Influencers

Channel Loyalty Programs

Launch a loyalty program from scratch, or revamp your existing program to boost brand preference, drive repeat sales, and gain market share over competitors.

Drive higher sales, market share, repeat purchases, and partner activation — all backed by measurable ROI.

+12%

Growth in Premium SKU sales within 1 year of Go-live at the FMCG brand

+4%

Increase in market share and retailer preference at a large auto-lubricants company

Workers fixing tiles on a high wall - to get incentivised with channel loyalty points.Workers fixing tiles on a high wall - to get incentivised with channel loyalty points.

We have gone from 3 months to 3 weeks, with far better control, scale, and retailer satisfaction. Edenred gave our trade marketing engine the digital backbone it needed.

Trade Marketing Head

Leading FMCG Brand

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Turn Engagement Into Lifetime Value

Customer Loyalty Solutions

Drive repeat purchases, increase customer stickiness, and unlock higher LTV with intelligent rewards that work across the entire lifecycle.

Customer Loyalty solutions can boost revenues directly & in a measurable way across industries.

4X

Growth in early spend transactions post credit card activation.

+9%

Increase in loan disbursement rate within 14 months after inplementing.

wallet with credit card for Edenred Customer Rewardswallet with credit card for Edenred Customer Rewards

Edenred’s solution empowered us to turn card activation from a passive step into on that drives instant value. This campaign significantly boosted card activation metrics.

Product Manager

Leading Private Sector Bank

quote symbol in grey

Customer Loyalty solutions can boost revenues directly & in a measurable way across industries.

4X

Growth in early spend transactions post credit card activation.

+9%

Increase in loan disbursement rate within 14 months after inplementing.

wallet with credit card for Edenred Customer Rewardswallet with credit card for Edenred Customer Rewards

Rewards & Loyalty Programs

Rewards & Loyalty Programs

Rewards & Loyalty Programs

Rewards & Loyalty Programs

Rewards & Loyalty Programs

Hear from our clients

We’re working with the largest of orgs across India, touching millions of lives daily. Here’s what our clients have to say about us.

“Building a culture of high performance in a publicly run company is not easy. But Edenred's RNR platform gave us the basis to activate this change management exercise. We move faster now, with a culture of merit. Our eNPS and atttrition scores prove it.”

CHRO, Leading Public Bank

"This program changed how we connect with our mechanics. We now know exactly who's selling, where they're selling, and what motivates them. Edenred helped us tie every opened bottle back to actual revenue contribution."

Trade Head, Leading Lubricants Brand

Recognition is no longer just a perk, it’s our retention strategy. With Edenred, we’ve created a system where appreciation is timely, personal, and frictionless. The impact on our eNPS and engagement has been phenomenal.

CHRO, IT Services Giant

"What we were doing manually in 3 months, we now achieve in 3 weeks, with far better control, scale, and retailer satisfaction. Edenred gave our trade marketing engine the digital backbone it needed."

Trade Marketing Head, Leading FMCG Brand

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ISO 270001 certified for data security. You’re in good hands.

Integrations? We’re glad you asked.

We’ll design custom integrations that will map to your exact workflows. Across these apps and more.

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Darwinbox logo - Edenred IntegrationsHubspot logo - Edenred IntegrationsWorkday logo - Edenred IntegrationsZoho logo - Edenred IntegrationsA blue cloud logo with the word 'salesforce' in white text inside it, representing the Salesforce platform. This logo is commonly used in discussions of software integrations, including Edenred software integrations.SAP SuccessFactors logo - Edenred IntegrationsSlack logo - Edenred IntegrationsMSTeams logo - Edenred Integrations

& more

Darwinbox logo - Edenred IntegrationsHubspot logo - Edenred IntegrationsWorkday logo - Edenred IntegrationsZoho logo - Edenred Integrations
A blue cloud logo with the word 'salesforce' in white text inside it, representing the Salesforce platform. This logo is commonly used in discussions of software integrations, including Edenred software integrations.SAP SuccessFactors logo - Edenred IntegrationsSlack logo - Edenred IntegrationsMSTeams logo - Edenred Integrations
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& more

Why choose Edenred?

At Edenred India, we blend innovation, trust, and impact to help organizations unlock value, one reward, one transaction, and one relationship at a time

25yrs

Experience in India

Deep expertise built on decades of local market understanding and trust.

5000+

Corporate Clients

Partner of choice for leading enterprises across sectors.

25,000+

Reward Redemption SKUs

Unmatched choice across brands, categories, and experiences.

PAN India

Merchant Network

Seamless reward access across thousands of towns and cities. And many more via digital means.

Access the Magazine

Explore trends, strategies, and real-world stories shaping the future of rewards, loyalty, and employee experience, curated by Edenred India.

Diwali gifts for employees signified by a Diwali lamp with some sweets and flowers around it.
Employee Rewards & Recognition
The Ultimate Guide to Diwali Gifts for Employees: 15+ Thoughtful Ideas for 2025

Go to the article

Two happy employees working on their MacBook airs - signifying top corporate gifts for employees.
Employee Rewards & Recognition
9 Best Corporate Gifts for Employees in 2025: Unique Ideas to Show Appreciation

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2 yellow seats and one green one with faces drawn on it, signifying different types of employees and employee awards options.
Employee Rewards & Recognition
The 17 Best Awards for Employees That Actually Motivate - 2025 Edition

Go to the article

Interested in Rewards & Loyalty Solutions?

Speak to our sales team, and see how Edenred can get you up and running in just a few days.
Talk to Sales
Three young professionals smiling at a table with laptops in a modern office setting. The image showcases a warm atmosphere, reflecting teamwork and collaboration, ideal for Employee Rewards and Recognition initiatives.

Edenred India: Powering Engagement Across Ecosystems

Edenred is a global leader in digital platforms for employee benefits, rewards, and engagement. In India, Edenred supports businesses in creating meaningful connections with their employees, channel partners, and customers through scalable, tech-enabled solutions. Whether you're looking to build a culture of recognition, motivate a dispersed sales team, or retain high-value customers, Edenred has a solution designed for impact. With decades of global expertise and local insight, Edenred helps Indian enterprises move from transactional to transformational engagement. The platform is secure, intuitive, and built for modern workforce and market needs. From logistics to fulfillment, Edenred handles end-to-end program management. Businesses across India rely on Edenred to drive loyalty, improve productivity, and enhance brand value, all in measurable ways.

Edenred - Previously Accentiv: Rewards & Loyalty Solutions That Deliver ROI

Edenred (previously known as Accentiv), is a trusted partner to leading Indian enterprises. Whether it’s channel partner incentives, employee recognition, or consumer loyalty campaigns, Edenred delivers end-to-end strategy, execution, and analytics. Its loyalty engine is built to handle complexity, from multi-tier hierarchies to geo-based segmentation and customized reward catalogs. Accentiv’s capabilities span campaign planning, rule engines, API integrations, and seamless reward fulfillment. Businesses choose Accentiv for its ability to blend creativity with performance, offering programs that not only look good on paper but also deliver ROI. With Edenred’s technology backbone and loyalty expertise, brands get a powerful, unified approach to engagement. It’s why thousands of CXOs and CMOs trust Edenred Accentiv to strengthen stakeholder relationships and accelerate growth.

Employee Rewards Made Seamless with Edenred

Edenred’s Employee Rewards & Recognition (ERM) solutions are designed to boost morale, productivity, and retention in measurable ways. From day-one welcome rewards to long-service awards, peer-to-peer recognition, spot bonuses, annual celebrations and corporate gift vouchers for employees, Edenred helps HR teams create a culture of appreciation. The platform offers automated workflows, personalization, and a robust rewards catalog spanning gift vouchers, gadgets, experiences, and more. Edenred ensures program design is aligned with your employer brand and talent goals, while the tech stack ensures secure, seamless execution. With real-time dashboards and user-level reporting, companies can track engagement and ROI easily. Whether you’re a fast-growing startup or a 10,000+ employee enterprise, Edenred makes it easy to celebrate every milestone. Happy employees mean better performance, and Edenred makes that possible. No wonder Edenred is ranked as the best Employee Rewards and Recognition software in India.

Set up and scale your rewards and loyalty program in a matter of days

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Benefits of Employee Rewards and Recognition

Boost eNPS with Rewards and Recognition

A strong employee recognition program significantly boosts eNPS. When staff recognition and employee to employee recognition are consistent and visible, employees are more likely to promote their workplace. See our guide to the top recognition ideas for the year here.

Improve Employee Retention with Recognition Rewards

Recognition rewards help retain top talent. Employees who receive regular rewards and recognition stay longer and feel more connected. Whether through manager-driven or employee to employee recognition, the impact on retention is clear.

Improve Employee Retention with Recognition Rewards

Happy teams perform better. Through real-time employee recognition, social shoutouts, and flexible recognition rewards, companies can increase motivation and create a thriving workplace culture. Staff recognition and employee to employee recognition foster belonging and trust.

Channel Loyalty Programs by Edenred

Motivating and retaining channel partners is critical to business growth, and Edenred offers a proven way to do just that. Our Channel Loyalty Solutions - both Channel Loyalty Platform and Channel Loyalty gift cards -help you engage dealers, retailers, wholesalers, and influencers with personalized reward journeys. Whether you need to run nationwide schemes, trade contests, or performance-linked incentives, Edenred makes it simple and scalable. The platform offers role-based dashboards, multilingual interfaces, and tiered reward logic to suit diverse partner profiles. Edenred ensures reward fulfillment is fast and reliable, with options like digital vouchers, merchandise, and experiences. Edenred also enables seamless integration with your CRM or ERP system, so you can track partner performance in real time. Companies across sectors, from FMCG and auto to cement and electronics, trust Edenred to power their channel growth.

Customer Loyalty Platforms Built for Scale

In today’s hyper-competitive landscape, retaining customers is more valuable than ever, and Edenred’s Customer Loyalty solutos helps you do just that. Whether you're a bank looking to increase credit card activation, a fintech aiming to improve app usage, or a D2C brand focused on repeat purchases, Edenred delivers smart, scalable loyalty solutions. The platform supports multiple reward formats: cashback, gamification, milestone-based incentives, and tiered programs. Edenred brings in domain expertise to structure reward journeys that nudge the right customer behaviors and boost LTV. With real-time insights and easy-to-integrate APIs, brands can design campaigns that are as dynamic as their users. From onboarding to retention, Edenred delivers data-led loyalty programs that strengthen customer relationships and drive business outcomes - especially across the banking, financial services and fintech space.

Why Businesses Trust Edenred

Edenred and its loyalty division, have earned the trust of over 5,000+ businesses in India for delivering results-driven engagement solutions. From small businesses to large enterprises, clients value the platform’s security, scalability, and ease of use. Edenred's ability to deeply customize loyalty programs, across industries and use-cases, makes it a preferred partner for CMOs, CHROs, and Sales Heads alike. Backed by Edenred’s global capabilities, Edenred India offers local execution with global standards. Whether it’s a pan-India dealer program or a performance-based employee rewards system, the team brings domain expertise and operational excellence. Our tech infrastructure is cloud-native and mobile-first, ensuring seamless experiences across devices. If you’re looking to make rewards and loyalty a growth lever, Edenred is built for your business.

Our leaders are well-versed with the world of Rewards and Loyalty. They often write about it. See the articles written by Minaxi, Akshay and John. They'll provide updates on Edenred frequently.

Set up and scale your rewards and loyalty program in a matter of days

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Frequently Asked Questions

Is Accentiv now called Edenred?
Yes, Accentiv India has officially rebranded itself as Edenred. This strategic move aligns the Indian operations with Edenred's global brand identity, aiming to unify the company's presence worldwide and leverage the strength of the Edenred name .
While the legal entity remains registered as Accentiv (India) Private Limited, all customer-facing communications, platforms, and services are now branded under Edenred .
This rebranding reflects Edenred's commitment to providing consistent, high-quality rewards and loyalty solutions across its global markets, including India.
What is Edenred and how does it help businesses in India?
Edenred is a global leader in digital platforms for employee benefits, rewards, and engagement. In India, Edenred helps businesses enhance performance and loyalty across employees, channel partners, and customers. Its solutions are designed to drive measurable business outcomes through scalable, tech-enabled rewards and recognition programs tailored to Indian enterprises.
What types of rewards and loyalty solutions does Edenred India offer?
Edenred India offers a suite of solutions including Employee Rewards & Recognition, Channel Loyalty Programs, and Customer Loyalty Platforms. These are designed to engage internal teams, incentivize trade partners, and retain high-value customers. Each solution is customizable, data-driven, and built to deliver measurable ROI.
How does Edenred support channel partner loyalty and growth?
Edenred enables companies to design and run channel loyalty programs that incentivize dealers, retailers, and influencers based on their performance. The platform supports tier-based rewards, real-time tracking, and personalized engagement journeys. This helps businesses build stronger relationships with their channel partners and drive sustained revenue growth.
Can Edenred help improve employee engagement and retention?
Yes, Edenred’s Employee Rewards & Recognition platform helps organizations create a culture of appreciation by enabling timely, meaningful recognition across the employee lifecycle. From peer-to-peer recognition to long-service awards and milestone bonuses, Edenred’s platform is designed to improve morale, productivity, and employee retention.
Why do top companies choose Edenred for loyalty and engagement?
Top companies in India choose Edenred because of its proven expertise, scalable technology, and ability to deliver results. Edenred’s platforms are easy to implement, customizable to business needs, and backed by advanced analytics. Whether it's improving employee satisfaction, motivating sales teams, or enhancing customer loyalty, Edenred delivers end-to-end solutions that drive impact.
Is Edenred suitable for mid-market and enterprise businesses in India?
Edenred is a preferred partner for mid-market and enterprise companies due to its ability to scale across complex organizational structures and large user bases. Its platforms support multi-location rollouts, advanced customization, and deep analytics—making them ideal for companies with 250+ employees or ₹50 crore+ in revenue. That said, Edenred also offers modular solutions that can be tailored for growing businesses seeking performance-driven rewards and loyalty programs.